MERCEDES-BENZ TWEET RACE 2012
Creative Team: Frederic Bonn (ECD), Rogerio Baran (Senior Copywriter), Samuel Luchini (Senior Art Director), Derek Harms (Senior Designer), Wonjun Song (Freelance Creative)
Role: Design, Animation, Banner Development
Tweet Race was a real race fuled only by tweets. This campagign was and still is one of the highest profile campaigns to date for Razorfish. I was responsible for refining site design, adapting desktop design to tablet device as well as designing and coding all interactive banners through out the campaign cycle.
Online Advertisment for Mercedes-Benz (First 3 mins)