TOBI for Novartis 2012
Agency: Creative Realities
Role: Design Direction, UX, UI
TOBI is a platform for Cystic Fibrosis patients. Due to the nature of the disease, patients who suffer from Cystic Fibrosis need heavy monitoring on their regimens which can be painstaking and bothersome. When patients are just kids, kids parents use platform to monitor and track the data and provide necessary actions for their kids. When kids grow up and becomes adults, the platform grows with patients and provide necessary services for the patients. The platform has social layer built in so patients who agree to use this service can exchange information and communicate to support each other.
