During our 1st week at Hyper Island, IRC and Gyro gave us an assignment to come up with a solution for increasing awareness for domestic violence. Since we had two days to work on this assignment we had to find the solution really fast. The team found an insight that people who would find compassion the most would be the housewives. We thought grocery store is where housewives spend a lot of time so the team thought about ways to increase awareness in grocery store. We decided to use brusied apple as a metaphor and have them sold at discounted price at grocery store with some messages about domestic violence attached on the apple. This helps spread the message and also help save the food waste at the same time.