Daily Makeover 2015-2016 (retired)
Role: Branding, User Research, UX, UI
Daily Makeover was one of 3 content properties that mainly focused on providing beauty inspiration by using celebrity looks. Daily Makeover was powered by a product called Virtual Makeover (which still lives in StyleCaster) where users can upload their photos and apply thousands of celebrity looks with just a click. The site also had a editorial contents supporting Virtual Makeover that also needed refresh. In 2015, I was asked to revamp the design and ux of the property. The main thing I wanted to achieve on this redesign was to really utilize rich data set of celebrity looks and simplify searching behavior so users can easily find desired looks with improved search engine.